Affiliate Marketing
With the
invention of internet, marketing strategies
took new look and affiliate marketing is one such dimension.
Affiliate Marketing is an Internet-based marketing in which an
affiliate is rewarded for each visitor or customer brought into the
business by affiliate's marketing efforts. It is an application of
sourcing crowds.
In the Affiliate Marketing industry : the merchant, the network, the
publisher and the consumer are the core team. The
Affiliate marketing overlaps with other Internet marketing methods to some
degree, because affiliates often use regular advertising methods. Those
methods include organic search engine optimization, paid search engine
marketing, e-mail marketing, and in some sense display advertising. On the
other hand, affiliates sometimes use less orthodox techniques, such as
publishing reviews of products or services offered by a partner. Affiliate marketing—using one website to drive traffic to another—is a
form of online marketing, which is frequently overlooked by advertisers.
Affiliates also
called as Referrals or Associates. The Affiliate
marketing concept originated from revenue sharing and commission payment
system is an off shoot of e-commerce
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